Madame Jeanne: Brand Identity and Packaging for a Belgian Ice Cream Shop
Brand Design, Packaging
The branding of Madame Jeanne was created to evoke ice-cream nostalgia but with a fresh approach. The bold and expressive font and the minimalistic layout are balanced out with the loose and playful drawings. This is meant to create a sense of an artisanal product and a place where the people can come together to create new memories. Madame Jeanne is an ice cream shop making handmade gelato in Belgium run by the award-winning Melanie Soenen.
